I found out last night that Max Azria, founder of BCBGMAXAZRIA (mostly known as BCBG) has passed away at the age of 70. .He passed away at a hospital in Houston after battling lung cancer. Azria, who is from Tunisia, came to the U.S. in 1981 after designing women’s clothing in Paris for 11 years. He created BCBGMAXAZRIA in 1989. His clothes were very popular among celebritites such as Drew Barrymore, Selena Gomez, and Kim Kardashian West.
During its height, his company had over 500 stores, and many of his designs were carried among major department stores. He was inducted in the Council of Fashion Designers of America (CFDA) in 1998, and in 2008, he launched BCBGeneration, which caters to the younger generation (or the younger style influencer). Azria is survived by his wife, Lubov, who is also the creative director of the BCBGMaxAzriaGroup, and his six children. If you want to read more about Max Azria, you can do so on the following link: